Exclusivity and Hype: The Secret Behind Aimé Leon Dore and Full Send Merch.
In the world of fashion and streetwear, exclusivity and hype have become powerful tools. They create anticipation, drive demand, and transform simple clothing drops into cultural events. Two brands that have mastered this strategy are Aimé Leon Dore and the Nelk Boys with their Full Send merch. While Aimé Leon uses storytelling and limited releases …