A common product that many people prefer to eat at breakfast time is cereal. This is because it is tasty and can give one energy so that they can remain active till consuming their next meal. It is also easy to make and especially in the morning when people are tired, they find it convenient to prepare. There are many businesses selling cereal because it is a very popular product demanded by many consumers. Cereal boxes are an important part of the product and can protect it whilst making brands stand out amongst the competition.
The following looks at how the packaging of cereal differs in size and structure for various markets:
Dimensions of the box
The size and structure of the packaging is an important part of it. It ensures the product remains fresh inside and is easy to use. Huge boxes can disappoint customers when they open them and see that the brand has left so much empty space within. Small packaging can make the cereal get spoiled before it even expires.
If the box is the right size a brand will also not have to waste money on extra packaging material. The boxes will impress consumers when they open them as well because they will see the product has remained securely in the cereal box.
Target audience
Brands design the packaging according to the target audience and their needs. The packaging includes colors and designs accordingly. For instance packaging for kids will include bright colors and cartoon characters on it whilst that for adults will be more professional and decent looking.
A custom cereal box that is made for families will be bigger so that a larger quantity of cereal can be stored within. Brands are even making packaging that has limited storage options for individuals who want smaller boxes. Some people may want to consume the product slowly after some days and will prefer to buy smaller packaging so that the box does not need to remain open and spoil the product.
Some people may want to take the product with them when they are traveling and for this they will that have the packaging which is better for single servings. Brands that are promoting the cereal will also make small boxes for sampling promotions.
Standard size boxes are made for everyday use. Households usually buy these. The large and family sized packaging is taller and wider when compared to standard packaging. The box is preferred by larger families and those who often eat cereal.
Extra-large packaging that stores large quantities of cereal is for those who want to buy in bulk. Large households will also prefer buying this. Therefore, according to the consumer base, the brand will make the box the right size.
Structure of box
The structure of the box is important as well. A common packaging shape is rectangular. This is efficient when it comes to holding the product. It is functional because it is stackable as well therefore consumers and retailers prefer it.
Tall rectangular boxes can be considered as well. They are employed as they stand out on shelves and can store a certain amount of cereal. Some brands are considering unique shaped boxes such as hexagonal which can also be prominent due to the unique shape.
Window boxes are popular as they have a clear window that showcases the cereal therefore enhancing visual appeal. Consumers can look at the delicious cereal and this can convince them to want to try it out.
Material to make box
The material that cereal packaging are made from can help a brand end up with a unique size and structure box. Lightweight cardboard is often used as it is strong and can help a brand end up with a custom box that is perfect for storing the product.
The packaging material should also be of a food-grade and strong so that the product can remain fresh. Consumers are conscious about what they eat and will only want to buy from a brand that keeps their health in mind.
The box can also be customized and brands can note down the details about the product letting consumers know about it before they buy it. Brand information can be added that helps with increasing brand awareness.
Cereal packaging differs in size and structure according to the target market the product is being made for. Households usually require standard or larger boxes so that the product can be consumed for some days without spoiling. Individuals usually look for smaller boxes.
Brands even make packaging for travel purposes and to promote the product. These boxes will also be small. Therefore according to the needs of the consumer base, a brand can make a box that will be perfect for their requirements. User-friendly packaging such as this is what consumers prefer.